Response to Colin's Post

Do you believe that there should be laws in place to stop this? Also (if you are against the above mentioned practice) in America why aren't there laws that don't prevent models from having unofficial physical requirements?

I do not think that there should be laws in place to prevent companies from choosing employees based on physical appearance.  This company is using a particular gimmick in order to create an image to sell seats.  If that is how they want to present themselves, then that is acceptable.  As Colin said, there are image requirements for models to work in the United States, and that is because the fashion companies wish to project a particular image.  This is just an example of a business strategy.  n

How Ford Uses Social Media

Ford has been on the forefront of using social media to advertise to customers in a variety of ways.  Firstly,  Ford uses Twitter to allow Twitter users to talk about Ford.  In 2009, Ford recruited 100 people to drive the Ford Fiesta, with all expenses paid by Ford. They were then asked to update thier experiences on both YouTube and a website set up by Ford dedicated to the movement. This was an excellent idea to show other potential buyers what real people thought of the vehicle.  Another way Ford has used social media is through a character created to start a dialogue with the public on social media.  This creates more of a conversation than Ford just talking at people.  Therefore, more people will be likely to pay attention.  A third way that Ford uses social media is by creating Facebook pages to celebrate and give credit to Ford's fans.  This creates an image of Ford drivers as fun and therefore the Ford  brand becomes desirable.

To what extent do you think companies should use social media in comparison to other forms of advertisement?