Respond to Matt DaCosta's Post

Cause-related marketing relationships are good for the community in the ways you described and more.  The more subtle effects include bringing the affected community together (because everyone likes to see famous people, especially if they are helping a cause close to their hearts.  Also, cause-related marketing relationships raise awareness and money for a particular cause.  A disadvantage that you could consider regards the corporation's reputation.  If a reputable company chooses to support a particular charity, and later that reputable firm is caught red-handed or even just suspected of unethical behavior, that controversy will negatively affect the reputation of the non-profit organization despite that organizations participation status in the questionable behavior.