Networking and Marketing

A clear way to increase business and expand a client base is through networking, so why don't all business owners participate in this form of cheap marketing strategy? Some reasons include:  if the business owner is not confident in his/her product or service, if they are too busy to network, if they are too impatient to wait for results that might take a while longer or if they make the mistake of pushing too hard to sell instead of networking.  Networking encompasses developing professional relationships across the board, not only to potential customers.

Do you think networking is important to starting/growing a young business?  What ways can you think of to network in a small town?


Reference:
http://www.entrepreneur.com/article/226359