If you were a marketing professional for JC Penney what would you recommend the company and what direction to take?
I think that JCPenny is headed in a very good direction. They have lowered thier prices, added a new JCPenny line of clothing, and changed the way thier discounts are run. Unfortunately, I have difficulty shopping at JCPenny because they have a limited line of petite or smaller sized clothing. I think they should expand the sizes they offer in stores because there is entire section of the fashion industry that could easily become a client base at JCPenney. Along with the sizes, JCPenney should also focus more on servicing young adults as a demographic.
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