Response to Colin's Post

A company asking for a zip code is just another tool they use to better understand and target their customer. Do you believe that companies should be allowed to ask for zip codes or do you think it should be considered personal information and why?   

Yes, I think that zip codes are considered personal information because it allows companies to send advertisements and catalogs to the geographical area that you live in.  Though this benefits the company by the ability to track sales and target certain geographical areas, it violates the customer's privacy.  Customers should not have to give thier zip codes, but should have the option in case they do want to receive advertisements and catalogs from the companies in question. 

Video App "Vine"

Vine is a an app used for creating short six second videos that get posted to Facebook or Twitter. This can potentially be used for marketing because it provides inexpensive means to reach out to social media.  The short lenghth of the video can be viewed as a positive or negative trait.  A positive aspect would be that the user that views the video will only get to see the main points that you wish to convey and (hopefully) remember those main points.  A bad aspect of this short length could be that if you need more than six seconds to make your main point, it may be totally useless for you.  Another huge benefit of Vine compared to other video app services is that it starts creating a video instantly, and is very simple to use.  You just have to press a button to start and lift when you are finished.  This means minimizing the time that goes into these advertisements and therefore thier expense.  A disadvantage of the Vine app is its negative reputation due to an inappropriate use within a few days of its introduction.  This lead to Vine being rated as a '17 and up' app, which limits use.

Do you think Vine would be a useful marketing tool? Why or why not?

Reference:
http://www.entrepreneur.com/article/225872