Response to Colin's Post

Do you think that this will help improve creativity and innovation for workers? Is there a better way to inspire and motivate employees to come up with new ideas?

I think that this is definitely a really new and creative idea for trying to stir innovation.  I think that it could help stir creativity in their development, but the question that I would bring up would be whether it would be worth the cost.  

Marketing Through Mission

I read an article about developing a business model integrated with a sense of mission.  The author recommended that entrepreneurs do this by: focusing on a compelling mission, ensuring the mission is authentic and is tied to profits, investing some of those profits back into the mission, finding creative ways to give (including through the giving of talent or investment), and using your mission as a catalyst to create a multiplier effect so that more businesses may participate.  This article made me consider how this type of mission could contribute to the marketing plan of a business. Advertising this mission could help the image of the company which could potentially earn the company loyal customers who also believe in the mission at hand.

What do you think about the ethical implications of using a mission to win customers?
Is it a smart idea? Why or why not?


Reference:
http://www.entrepreneur.com/article/225235