Response to Colin's Post

How and to who should Pizza Hut market this new pizza to, and what techniques should they implement?

Pizza Hut can easily market this pizza to families with children. The novelty of extra cheese that breaks off into cheesy bites will resonate with children as well as be enjoyable for adults.  They could implement tv advertising as well as coupons and special promotions to attract a lot of attention to this new type of pizza.  

Cheap Marketing

Many of us in the management program have dreams of one day, opening our own business. One of the difficulties with opening a business could be the sometimes extraordinary cost of advertisting.  So what do you do before you have enough money to pay for billboards and television advertising?  One way to create advertising buzz is through direct email from real people.  Potential customers are more likely to read emails that they do not view as "spam."  Your email could read a little bit about your product or service, but brief enough that the customer will actually read it.  Another way to increase advertising is to perform 'webinars,' which are online instructionals on how to use your product/take advantage of your service.  Another way to boost advertising would be to give away free product.  If it's good, people will talk about it and you wil gain a customer base.  (Let's just assume your product is actually good.) :)

What other ideas do you have about cheap/free advertising for new startups?




Reference:
http://www.entrepreneur.com/article/225799