Response to Colin's Post

Companies that deceive customers risk getting found out which means they may have to pay back their customers, lose customers, and damage their public image. Why then do companies risk it? 

I think companies risk it on the off chance that they will not get caught.  Also, even if they do receive some bad press for their behavior, it generally isn't enough bad press to actually change their sales.  If they get caught 1 out of 5 times, the risk is still worth the payout.  This is similar to when companies choose to not follow government regulations very well because it is expensive. In the off chance they get caught, the company pays the fines.  Otherwise, they cut costs and increase profits. 

Trendy Marketing Tools

We learn a lot about all these new ways to advertise - Facebook, online ads, Twitter, Instagram, and other forms of social media.  This article talks about the potential that these forms of advertising might appear to be more useful than they really article.  The author, Adam Kleinberg, recommends that companies first consider a number of factors prior to pursuing digital media.  These factors include your business problems, your customers, the digital media traffic you are considering, your resources, and your level of awesome.  The article suggests using other forms of media and press, such as when Walgreens lead a program to give free shots.

What kind of these factors do you think would contribute to a positive relationship with digital media?  What kind of factors would be more well suited for an alternative method of marketing?







http://www.entrepreneur.com/article/226476