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We learn a lot about all these new ways to advertise - Facebook, online ads, Twitter, Instagram, and other forms of social media.  This article talks about the potential that these forms of advertising might appear to be more useful than they really article.  The author, Adam Kleinberg, recommends that companies first consider a number of factors prior to pursuing digital media.  These factors include your business problems, your customers, the digital media traffic you are considering, your resources, and your level of awesome.  The article suggests using other forms of media and press, such as when Walgreens lead a program to give free shots.

What kind of these factors do you think would contribute to a positive relationship with digital media?  What kind of factors would be more well suited for an alternative method of marketing?







http://www.entrepreneur.com/article/226476