Response to Colin's Post

If you were a marketing professional for JC Penney what would you recommend the company and what direction to take?  

I think that JCPenny is headed in a very good direction.  They have lowered thier prices, added a new JCPenny line of clothing, and changed the way thier discounts are run.  Unfortunately, I have difficulty shopping at JCPenny because they have a limited line of petite or smaller sized clothing.  I think they should expand the sizes they offer in stores because there is entire section of the fashion industry that could easily become a client base at JCPenney.  Along with the sizes, JCPenney should also focus more on servicing young adults as a demographic.  

Partner Categories on Facebook

We all already know that Facebook is a platform for many different types of advertising.  New Partner Categories on Facebook give a better opporunity for companies to reach out to potential customers.  This new program sorts Facebook users into 500 unique groups based on interests. Once companies have access to these interest groups, they can target a certain group who may be more likely to be interested in the product.  They will no longer be wasting time advertising to people who have little or no shot of actually continuing the buying process.  This will help cut down expenses and also could potentially help customers because they will only recieve advertisements based on thier interests.  However, this could also be considered an invasion of Facebook User privacy because Facebook and outside companies are tracking users behavior online.

Do you think these new groups are an invasion of privacy or beneficial to Facebook users?
Why or why not?

Reference:
http://www.entrepreneur.com/article/226347