Case of John Smith

Case of John Smith.
Questions: Should John smith sell the names?  Also, Does the AMA Statement of Ethics address this issue? Go to the AMA website (American Marketing Association) and look at their Statement of Ethics. What in the Statement relates to John Smith's dilemma?

No.  The AMA Statement of Ethics does address this type of issue when it states "Foster trust in the marketing system."  Selling the names may seem like it could be ethical because he would be saving those jobs; however, it would clearly destroy trust between the company and the public.  If such trust was destroyed, the public could react in a negative way toward John's company.  It would not end up mattering if he had or had not sold the names - the bad press would lead to bad business and more layoffs eventually.