Sunday, March 3, 2013

Response to Corporate Branding Article

I found this article to be fascinating. The author is right about political branding.  I think that this is a brilliant idea for presidents, however, not as good of an idea for America.  When a politician creates a brand of his/herself, that becomes an idea that can stick to the public's mind.  This image may very well be sustained despite actions which counteract that particular brand image.  I also think that when people can easily attach on to a particular image, or brand, they are much less likely to actually do the research to discover what is really going on.  It's very easy to find on the internet about things Obama has done that are the complete opposite of what he said he would do.  There are many appalling events that have happened in his presidency, and I very rarely hear the average person discussing these events.  Most people I know believe that the president is doing and acting in the way he promised, or they don't care at all.  I find the author has an interesting point when she says that young people who rallied for him during the elections will become jaded and less likely to vote again.  I believe that a lot of these young people aren't involved enough to know exactly what is going on, and many of those who do know will give up on politics for at least the time being.

Question:  How do you feel about the relationship between President Obama's actions and the brand image he portrays?

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