How else do you think technology has changed the way products or services can be marketed? Do you find internet advertising more successful or less successful?
I think that technology has changed a lot about how products or services can be marketed. Technology has opened doors for business to track potential customer's internet habits, adapting their advertisements to more accurately target groups. I think this is both a good and bad thing because it begins to raise questions about privacy and how much information about you that really want these companies to have access to. I think internet advertising is more effective because companies can accurately target the specific groups of people likely to react to their advertisements in a positive way. Google knows I shopped for boots on the internet, so now I get constant boot advertisements which may lead me to buy a new pair of boots even though my last pair is fine. Internet advertising leads to more buying and selling opportunities.
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